The eighties were a period of growth for Bibigì, both financially and in terms of size. The company expanded and consequently more staff were taken on with a new foreign sales division set up alongside the existing Italian office, to deal with the growing numbers of international customers.
The company’s creative vein knew no bounds and the success of the coloured lines was maintained thanks to the use of new materials. Enamel was gradually replaced by clear, translucent and opaque coloured stones: not only emeralds, rubies and sapphires, but also tourmalines, quartzes, garnets, peridots, etc..
The use of these stones was enhanced by the imaginative collections that Bibigì brought out with increasing insistence towards the end of the nineties: originality and visionary design teamed with lively colours and the inimitable dazzle of diamonds.
It is true to say that the entire Bibigì range is a complete assortment of jewels that go from the classic to the unusual, meeting the demands of a complex, varied clientele.
In the 2000s, the children of the founding partners joined the company, marking an important milestone that was a sign of the company’s future projects. The enthusiasm, ideas and eagerness of these young people was then channelled and trained thanks to the experience of their fathers, lending continuity to a story begun thirty years earlier.
Bibigì continued to change,
market demands and constant product study
were what drove these young businesspeople in their search for an “easier” jewel,
better suited to different needs but above all more affordable for all.
This led to the creation of Pret a Porter, a line of jewels that reworked the great jewellery classics and also interpreted younger trends too, with a chic twist and cool, light design.
CHECK OUT PRET-A-PORTER
Growth saw Bibigì increase its investments in marketing and communication, developing what is today one of its strong points: the service it offers its customers.
Bibigì today is a solid company with a precise positioning and well-defined market recognition, its distinguishing features mainly enhanced by the competence and energy that Michela and Matteo Bernardotti put into their work every day, showing the same dedication as their founding fathers before them, but above all with the same deep passion for their jewellery.